ActiveCampaign Reviews: What People Like In It?

ActiveCampaign reviews

ActiveCampaign reviews ActiveCampaign is one of the most popular email marketing services on the market today. While there are a lot of great features to make it one of the most powerful solutions for email marketing, there are also a few key elements that you should be aware of if you are considering using this service. These include deliverability, transactional functionality, and customer support.

What is ActiveCampaign used for?

ActiveCampaign is a customer relationship management (CRM) and marketing automation platform. It is used to manage and automate various aspects of customer engagement, including email marketing, automation, sales CRM, and more. It is designed to help businesses of all sizes improve customer interactions, increase sales, and automate repetitive tasks. Some common use cases include email marketing campaigns, lead generation, and customer segmentation.


What people like in ActiveCampaign

ActiveCampaign reviews on features
ActiveCampaign reviews on features

In our ActiveCampaign reviews, firstly, let’s talk about some impressions of this marketing software.

ActiveCampaign features

As a company that has been around for over ten years, ActiveCampaign has a lot to offer. Their product comes with a built-in sales CRM, and they have a variety of integrations. These include landing page builders, e-commerce platforms, and social media.

Another great thing about ActiveCampaign is their A/B testing capabilities. They give you the ability to split test different aspects of your campaigns, including your subject line, content, and header. This is a great tool for your campaign to determine which messages are most effective.

One of the most popular features of ActiveCampaign is its automated workflows. These workflows allow you to automate different steps in your user journey. You can even use a goal action to jump forward in the workflow when you meet a particular criteria.

While ActiveCampaign is not as comprehensive as Mailchimp, it does have a decent amount of features. It has a great live chat feature, and their knowledge base is full of useful information. However, the learning curve is a bit steep for new users.

While there are other features to consider, the most important is the customer support. Since most customers look for a good reputation when spending money with a company, having good customer service is essential.

ActiveCampaign deliverability

For businesses looking to improve email deliverability, ActiveCampaign is an ideal solution. It helps users send targeted messages and offers a variety of tools to boost email performance. You can also take advantage of the platform’s extensive automation library.

With a dedicated IP and a host of other features, ActiveCampaign allows users to build and maintain an email list and deliver personalized emails to increase reader engagement and sales. The software offers advanced reporting features to monitor and optimize email campaigns. In addition, it has an extensive feature set, including social media integration, site builder, and SMS messaging.

ActiveCampaign receives more than 2k reviews on Getapp

The platform’s drag and drop interface and extensive reporting options allow for quick customization and tweaking of emails. Users can also set up workflows to automate certain steps in the user journey. Whether they’re sending out emails, scheduling appointments, or booking meetings, the platform’s built-in tools ensure that goals are met on time.

ActiveCampaign’s goal tracking provides a wide range of reports on email campaigns. This information can help users determine how their marketing strategies are working and inform their future strategies.

ActiveCampaign is designed for companies that have a lot of experience in email marketing. This platform is designed to provide a streamlined experience that allows users to focus on the parts of their business that are more important.

ActiveCampaign offers a 14-day free trial. You can try out the features of the platform for up to 500 contacts. If you like the way it works, you can pay for the service.

Get your guidelines on email marketing for beginners. You will understand the fundamental things that helps to build up a successful campaign.

ActiveCampaign social media integrations

ActiveCampaign integrates with more than 300 apps, which can help you automate your marketing. This includes the Facebook lead gen app, as well as the Facebook ads and leads modules. It also includes a built-in landing page builder and a web chat tool. These tools make your job easier by allowing you to automate goals and tasks, while also providing you with analytics to track your progress.

One of the more useful features of ActiveCampaign is its ability to connect with Facebook and Twitter. By doing so, you can automate tweets when you launch a new campaign. In addition, you can automatically add new contacts from other apps. Aside from that, you can even use its social login widget to send followers to a consent form.

Another great example of an integration is the MeetEdgar service. This free and scalable software solution lets you manage and schedule your social media posts. They also let you track the engagement of your contacts, and they catalog your best posts into a library. You can even schedule posts on a recurring basis. The best part is you don’t have to provide a credit card to get started.

However, if you are looking to boost your engagement on social media, you may want to consider the services of DigitalME, a company that offers fully managed ActiveCampaign solutions. While they are not as cheap as their competition, they still offer a service that is more than affordable.

What people don’t like in Activecampaign

Though ActiveCampaign has more than 100,000 customers, it still has some drawbacks. Activecampaign reviews are not always good on the review sites. 

ActiveCampaign bad reviews

Lack of transactional functionality

Unlike most other marketing automation platforms, ActiveCampaign doesn’t offer a transactional email server. To send transactional emails with ActiveCampaign, you must pay for a separate server. However, they do allow you to set up workflows that automatically communicate with your contacts. You can also customize your messages based on what you’ve learned about your contacts.

Although ActiveCampaign is a leader in marketing automation, they’re missing a few features. Ecommerce capabilities are limited, and they don’t offer a survey builder. There are also a few other issues that make ActiveCampaign difficult for new business owners to adopt.

For example, ActiveCampaign is a bit expensive for low-value contacts. Many people use Sendinblue for quick experimentation. While it’s easy to use, it lacks the depth and personalization features of ActiveCampaign.

Other issues include slow loading time and poor user experience. Some of their screens aren’t great for beginners.

Lack of survey templates

Surveys are a great way to gauge customer satisfaction and provide insights into their purchasing habits. They can also be used to resolve issues and measure customer sentiment. Using a survey to gather customer feedback is a low-cost and effective way to grow your business.

While ActiveCampaign is a top-notch email marketing platform, it lacks some of the features that make it a popular choice among its users. Among other things, it does not support transactional emails. It is also missing a few key metrics. However, if you have the patience to learn the ins and outs of the program, you will be rewarded with a robust feature set and a high-performing backend.

 ActiveCampaign reviews on other platforms

ActiveCampaign has received many customer reviews from various sources, including review sites and social media platforms. Here is a summary of customer feedback to provide a balanced perspective of the platform:

Positive reviews:

  • Many customers have praised ActiveCampaign for its user-friendly interface and the ease of creating marketing automation workflows.
  • Some customers have also praised ActiveCampaign’s advanced segmentation features that allow them to create targeted campaigns and personalize their messaging.
  • Many reviewers have noted that ActiveCampaign provides excellent customer support and is responsive to user feedback.

Negative reviews:

  • Some customers have noted that the platform can be overwhelming for beginners due to its many features and customization options.
  • A few customers have also reported issues with email deliverability, although this appears to be a rare occurrence.
  • Some reviewers have noted that the pricing can be higher than other marketing automation tools, especially for businesses with larger subscriber lists.

Active Campaign reviews on Getapp

Overall, customer reviews of ActiveCampaign are mostly positive, with many customers noting the platform’s user-friendliness and advanced automation capabilities. While some users have reported issues with email deliverability and pricing, these appear to be relatively minor concerns compared to the platform’s strengths.

=>>>> Read more about ActiveCampaign pricing here!

Activecampaign alternatives

There are several alternatives to ActiveCampaign, including:

  1. Mailchimp: A popular email marketing platform that offers a free plan for small businesses.
  2. Constant Contact: An email marketing platform that also offers social media marketing, event marketing, and online survey tools.
  3. GetResponse: An all-in-one marketing platform that includes email marketing, webinars, and marketing automation.
  4. Campaign Monitor: An email marketing platform that offers a simple, user-friendly interface and a range of design templates.
  5. AWeber: An email marketing platform that offers a range of automation tools, including autoresponders and RSS-to-email campaigns.
  6. Drip: An email marketing and automation platform that is designed for e-commerce businesses.
  7. Moosend: An email marketing tools for small businesses. read more about Moosend reviews
  8. Benchmark email review

Compared to these tools, ActiveCampaign offers a balance between advanced automation capabilities and user-friendliness, making it an ideal choice for small and mid-sized businesses. While some users may find ActiveCampaign’s pricing to be higher than other options, its comprehensive automation capabilities and excellent customer support make it a top contender in the marketing automation space.

When choosing a marketing automation tool, it’s important to consider your business’s specific needs and budget. While each of these tools has its strengths and weaknesses, ActiveCampaign’s balance of advanced features and user-friendliness make it a popular choice among small and mid-sized businesses.

These are just a few examples and there are many more email marketing and automation platforms available, so it’s important to research and compare features to find the best fit for your business. You can check out our list of 10+ best email marketing tools to enrich your choice.

ActiveCampaign support

If you are looking for email marketing software that has great customer support, ActiveCampaign has your back. They offer a forum, chat support, and email support, along with one-on-one training for those on the premium plan. In addition to these services, they also have a free trial and a demo video.

  1. ActiveCampaign support email:
  2. Phone: +1 (800) 357-0402
  3. Live chat
  4. Contact form

To Sum Up

ActiveCampaign  is well-regarded by many users. It offers a variety of features such as automation, segmentation, and personalization that can help businesses improve their email marketing campaigns. However, whether or not it is the best option for a specific business will depend on the specific needs and requirements of that business. It’s always a good idea to research and compare different options before making a final decision. Follow VTSoft Review to update on ActiveCampaign reviews from experts and real customers.

About Donna Baily 15 Articles
Get reviews on many SaaS products and digital tools that can help you grow your business and make money online.

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