9 Best email marketing software for b2b

Welcome to our latest blog post, where we are eager to explore the best email marketing software for B2B enterprises. With the digital landscape continually evolving, choosing the right tools to boost your B2B communication strategy is paramount. We’ll navigate through the sea of options, revealing our top picks that can catapult your business to the forefront, and provide valuable insights for optimizing your email marketing campaigns. Stay tuned for a deeper dive!

List of best email marketing software for b2b


When it comes to the best email marketing software for B2B, Sendinblue is a formidable contender. The software offers sophisticated audience segmentation capabilities, allowing you to tailor your copy and offers to meet unique customer needs. The platform boasts a comprehensive analytics suite, which empowers businesses to track email campaign performance and fine-tune their strategies accordingly. Pricing starts at $25/month for their basic plan. The company provides reliable customer support and offers features such as SMS marketing, chat, and CRM tools, making it a versatile tool in your marketing arsenal.


Another standout in the realm of B2B email marketing software is Omnisend. Known for its intelligent audience segmentation features, it helps you deliver more personalized messages. With detailed analytics and insights, you can continuously optimize your campaigns for better engagement and conversions. Their pricing begins at $16/month, and they offer exceptional customer support. Omnisend also includes automation and multi-channel marketing capabilities, a substantial benefit for businesses looking to expand their reach.

Benchmark Email

bench mark best email marketing software for b2b

As one of the best email marketing software for B2B, Benchmark Email excels in providing intuitive audience segmentation. Coupled with their detailed analytics, it allows businesses to refine their strategies for increased ROI. Pricing starts at $13.99/month. Their customer service is praised for being responsive and helpful. Among their unique features is the ability to create surveys and polls, which can further enhance your audience understanding and engagement.


SendX is renowned for its user-friendly interface and robust audience segmentation tools. The platform offers comprehensive analytics, making it easier for businesses to improve their campaigns over time. They have a flat pricing structure of $7.49/month, making it affordable for small businesses. Customer support is prompt and knowledgeable. Standout features include 1-click resend to unopened emails and geo-tracking.


No list of the best email marketing software for B2B would be complete without mentioning Mailchimp. Known for its flexible audience segmentation capabilities, Mailchimp allows you to craft more precise copy and offers. It also provides valuable insights into campaign performance for continual optimization. Pricing starts at $9.99/month for their basic plan. They provide robust customer support and a plethora of additional features such as landing pages, social media ads, and an easy-to-use email builder.

Constant Contact

Constant Contactemailmarketing software for b2b

Constant Contact is an excellent option for B2B businesses. It offers a smart segmentation feature to target your audience better and gives in-depth analytics for campaign optimization. With prices starting at $20/month, it is a value-for-money option. Their customer support is noteworthy. Significant features include event management tools and integrated eCommerce functionality.


HubSpot, a leader in the field, offers one of the best email marketing software for B2B. It provides advanced segmentation and robust analytics for continuous campaign improvement. Pricing starts at $45/month for their marketing hub. Customer service is top-notch, and unique features include inbound marketing tools, CRM, and content management system, making it a comprehensive platform for all your marketing needs.

Campaign Monitor

Campaign Monitor stands out with its audience segmentation capabilities and insightful analytics. Pricing starts at $9/month. They offer a good customer support service and their dynamic content features make them a compelling choice for businesses keen on personalization.


AWeber is a reliable choice for B2B email marketing software, with robust audience segmentation and analytics. Its pricing starts at $19.99/month. They have strong customer support, and additional features include autoresponders and integrations with other business tools. AWeber’s ease of use makes it a solid choice for small to midsize businesses.

Each of these platforms provides a unique mix of features, and the best email marketing software for B2B will depend on your specific needs, resources, and strategy.

Also read: best email marketing software for ecommerce


Navigating the world of the best email marketing software for B2B can be daunting, but the rewards are worth the effort. Each platform offers unique strengths and features, tailored to help optimize your email marketing campaigns. By understanding your business needs, audience segmentation, and analytical capabilities, you’ll be well on your way to selecting the right tool. Remember, the best email marketing software for B2B is one that aligns seamlessly with your business goals. Happy marketing!

About Donna Baily 97 Articles
Graduated from Economics University and have been doing marketing, affiliates, blogging for more than 5 years. I started VTSoft Review to re-share all SaaS products and digital tools that I know, which can help you grow your business and make money online. Follow me on: https://www.facebook.com/donnabaily1002 https://www.pinterest.co.uk/donnabaily1002/ https://www.youtube.com/@donnabaily1002/about

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