Moosend Review: Is It Worth Your Money

Moosend review

Moosend reviewMoosend is a web-based email marketing service.  It is one of the best email martketing tools at this time. With 30-day free trial then you can choose to pay just $9 per month for the service. Moosend is a great option for small businesses to start email marketing campaigns. Read this Moosend review to know more about its features, pricing and more.

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What is Moosend?

Moosend is an email marketing platform that allows businesses to create and send marketing campaigns, newsletters, and other types of emails to their subscribers.

It offers a range of features including templates, automation, and analytics to help businesses effectively communicate with their audience and grow their business.

Moreover, Moosend also offers integrations with other tools and platforms, such as CRM systems and e-commerce platforms, to help businesses streamline their marketing efforts.

In the next part, we will explore each feature of Moosend.

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What are Moosend’s features and benefits?

In this Moosend review, we walk you through features of this email marketing tool.

Moosend Dashboard

Moosend provides an easy-to-used dashboard that allows you to manage email marketing campaigns, subscribers, and other aspects of your account.

The dashboard typically includes a range of features and tools to help you create and send campaigns, view campaign performance and analytics, manage their subscriber list, and set up automation and integration with other tools.

moosend review - dashboard

The specific layout and features of the Moosend dashboard may vary depending on the specific plan or package that you are subscribed to.

Moosend templates

Another nice feature is the drag and drop email editor, which allows you to easily build, edit, and send emails in minutes.

moosend welcome email templates

You can import your own templates or use Moosend’s pre-designed templates which offers you a library of 71 free templates. Moosend is compatible with HTML, Drupal, and WordPress. You can use a variety of text paragraphs, images, and links to customize your campaigns.

You can even use a URL to import your own templates. Moosend’s slick email marketing solutions also boast of a number of other cool features, such as marketing automation and a mobile-friendly design.

Moosend segmentation

In Moosend, segmentation is the process of dividing your contact list into smaller groups based on specific criteria. This allows you to send targeted emails to specific groups of people, rather than sending the same message to your entire contact list.

Moosend segmentation

To create a segment in Moosend, you can define rules based on different criteria such as demographics, behavior, or interactions with your emails. For example, you can create a segment for people who have opened one of your emails in the past 30 days, or for people who have purchased a specific product from your store.

Segmentation can be a powerful tool for improving the effectiveness of your email marketing campaigns. By targeting your messages to specific groups of people, you can increase the likelihood that they will be interested in your content and take the desired action, such as making a purchase or signing up for your email list.

Moosend A/B Testing

One of the features of Moosend is A/B testing, which allows users to test different versions of their emails to see which performs better.

Moosend A/B Testing

With A/B testing, you can create and send two or more versions of an email, each with a different subject line, content, or layout, and compare the results to see which version gets more opens, clicks, or conversions.

This can help you optimize their email campaigns and improve their email marketing strategy.

Moosend automation

Moosend’s automation feature allows users to create automated email campaigns that are triggered by specific actions or events.

Moosend automation
Moosend review on automation feature

For example, you can set up an automated welcome email to be sent to new subscribers, or a series of emails to be sent to customers who have abandoned their shopping carts. Automation can help you save time and effort by automating repetitive tasks and can also help ensure that customers receive timely and relevant communication.

Moosend’s automation feature includes a drag-and-drop workflow builder that makes it easy for you to set up and manage your automated campaigns.

Moosend deliverability

Email deliverability refers to the ability of an email to successfully reach its intended recipient’s inbox. Factors that can affect deliverability include the quality of the email list, the sending reputation of the sender, the content of the email, and the technical set-up of the email server.

Moosend has a number of features and practices in place to help improve deliverability for its users. These include:

  • A double opt-in process to ensure that subscribers have explicitly agreed to receive emails from the sender
  • A spam filter to automatically block emails that contain spammy content or that are sent to inactive or invalid email addresses
  • Dedicated IP addresses for users who send high volumes of email, to help protect their sending reputation
  • DNS and SPF records that help verify the authenticity of the sender’s domain and improve deliverability
  • Deliverability experts who monitor and analyze email campaigns to identify and resolve any issues that may impact deliverability.

By following best practices and using the right tools and resources, Moosend users can help improve the deliverability of their emails and ensure that they reach their intended audience.

Analytics and reporting tools

Moosend  provides a variety of analytics and reporting tools to help users track the performance of their email campaigns. Some of the key analytics and reporting features offered by Moosend include:

  1. Open rate tracking: This feature allows you to see how many of your emails were opened by recipients.
  2. Click-through rate (CTR) tracking: This feature shows you how many people clicked on links in your emails.
  3. Subscription rate tracking: This feature lets you see how many people subscribed to your email list after receiving one of your emails.
  4. Conversion tracking: This feature allows you to track how many people completed a desired action (e.g., made a purchase) after receiving one of your emails.
  5. A/B testing: This feature allows you to compare the performance of two different versions of an email to see which one performs better.
  6. Detailed reporting: Moosend provides detailed reports on the performance of your email campaigns, including information on opens, clicks, bounces, unsubscribes, and more.
  7. Integration with Google Analytics: Moosend allows you to integrate your email campaigns with Google Analytics, giving you even more detailed data on the performance of your campaigns.

Moosend integration

Moosend provides a number of integration options to allow you to connect your email marketing campaigns with other tools and platforms. Some of the integration options offered by Moosend include:


  1. CRM integrations: Moosend allows you to integrate your email marketing campaigns with customer relationship management (CRM) platforms such as Salesforce, Zoho, and Hubspot. This allows you to manage your customer data and interactions in a single place.
  2. E-commerce integrations: Moosend offers integration with popular e-commerce platforms like Shopify, WooCommerce, and Magento, allowing you to track purchases and send targeted emails to your customers.
  3. Social media integrations: Moosend allows you to connect your email campaigns with social media platforms such as Facebook, Twitter, and LinkedIn, allowing you to create targeted ads and track the performance of your campaigns across multiple channels.
  4. Google Analytics integration: Moosend allows you to integrate your email campaigns with Google Analytics, giving you detailed data on the performance of your campaigns and helping you to make data-driven decisions.
  5. Webhooks: Moosend provides a webhooks API that allows you to connect your email campaigns with other tools and platforms using custom code. This allows you to build custom integrations and automate processes.

To set up an integration with Moosend, you will need to log in to your Moosend account and navigate to the Integrations section. From there, you can select the integration you want to set up and follow the instructions provided.

Moosend support

Moosend also has a comprehensive help center. This includes videos, tutorials, and FAQs. . Additionally, Moosend provides a free spam test.

Customers can access a self-service knowledge base, an extensive FAQ, and a content-rich blog. They can also contact the support team via live chat or email.

Moosend is known for its customer support. Its customer support is available seven days a week. Customers can call a number or contact the support team through the website’s contact form. Some users have reported problems with the service’s relationship with Verizon and Yahoo. However, Moosend review has a good reputation with review sites.


It’s very affordable for small businesses. Read more in our other article.

Who needs Moosend email marketing tool?

Moosend is a good choice for small businesses, non-profit organizations, eCommerce stores, and even startups looking for an affordable and effective email marketing solution. The company is also growing in popularity in the US. As of September 2021, Moosend is one of the most popular email marketing services in the country.

What people don’t like about Moosend?

reviews on getapp
Moosend review on Getapp

The Moosend site is not mobile friendly. To set up tracking, Moosend users need to set up their website. Fortunately, Moosend provides video tutorials for enabling tracking on eCommerce sites.

Moosend is known for its email marketing capabilities, but it is not without its flaws. Some of the less appealing aspects of the product include lack of telephone support, a lack of direct integrations, and a poor score in email deliverability tests. Despite these flaws, Moosend is still an efficient way to manage your email campaigns.

Moosend alternatives

There are several email marketing platforms that offer similar features to Moosend and can be used as alternatives. Some popular options include:

  1. Mailchimp: Mailchimp is a well-known email marketing platform that offers a range of features including email templates, automation, A/B testing, and integration with a variety of third-party tools.
  2. Constant Contact: Constant Contact is an email marketing platform that offers a range of templates, automation, and reporting tools, as well as integrations with popular e-commerce platforms.
  3. Sendinblue: Sendinblue is an email marketing platform that offers a range of features including automation, A/B testing, and integration with CRM tools.
  4. AWeber: AWeber is an email marketing platform that offers a range of templates, automation, and reporting tools, as well as integration with popular e-commerce platforms.
  5. GetResponse: GetResponse is an email marketing platform that offers a range of features including automation, A/B testing, and integration with CRM and e-commerce platforms.

When choosing an email marketing platform, it is important to consider your specific needs and budget, as well as the features and integrations offered by each platform. It may be helpful to compare the different options and try out a few different platforms to see which one works best for you.

Also read: activecampaign review

Conclusion of Moosend review

Overview of  Moosend reviews


  1. Easy to use: Moosend has a user-friendly interface that makes it easy to create and send emails, even for users with little technical expertise.
  2. Advanced features: Moosend offers a range of advanced features such as automation, A/B testing, and integrations with popular tools and platforms.
  3. Customizable templates: Moosend provides a range of customizable email templates that allow you to create professional-looking emails quickly and easily.
  4. Detailed reporting: Moosend provides detailed reporting on the performance of your email campaigns, including information on opens, clicks, bounces, and unsubscribes.


  1. Limited free plan: Moosend’s free plan is limited to 1,000 subscribers and does not include access to advanced features like A/B testing and detailed reporting.
  2. Pricing: Moosend’s pricing may be higher than some other email marketing platforms, depending on the features you need and the number of subscribers you have on your email list.
  3. Customer support: Some users have reported that Moosend’s customer support can be slow to respond to inquiries or problems.

Overall, Moosend is a solid email marketing platform that offers a range of features and integrations to help users create and send professional emails. However, it is important to carefully consider your specific needs and budget when deciding if it is the right platform for you.

About Donna Baily 15 Articles
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