Keap vs ActiveCampaign: Unleashing the Power of Marketing Automation

keap vs activecampaign

Keap vs ActiveCampaign head to head – When it comes to choosing the right marketing automation platform for your business, Keap and ActiveCampaign are two popular options to consider. Both platforms offer powerful features and tools to help businesses streamline their marketing efforts, but they have distinct differences that set them apart. In this article, we will compare Keap and ActiveCampaign in terms of their features, user experience, support, and more, to help you make an informed decision.

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Overview of Keap

Keap, formerly known as Infusionsoft, is a comprehensive CRM and marketing automation software designed for small businesses. It offers a range of features, including contact management, email marketing, automation, and sales pipeline management. Keap is known for its robust CRM capabilities, making it an ideal choice for businesses that rely heavily on customer relationship management.

Overview of ActiveCampaign

ActiveCampaign is a versatile marketing automation platform that caters to businesses of all sizes. It provides a wide array of features, including email marketing, automation, CRM integration, and advanced reporting. ActiveCampaign is renowned for its powerful automation capabilities, allowing businesses to create personalized customer journeys and nurture leads effectively.

Keap vs ActiveCampaign: Feature Comparison

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When comparing Keap and ActiveCampaign in terms of pricing, it’s important to consider your business’s specific needs and budget. Keap offers tiered pricing plans, starting from basic packages for small businesses to more advanced options for larger organizations. On the other hand, ActiveCampaign offers affordable pricing plans based on the number of contacts you have, providing flexibility for businesses of all sizes.

Email Marketing

Both Keap and ActiveCampaign excel in email marketing functionality. Keap offers a user-friendly email builder with drag-and-drop features, allowing businesses to create visually appealing emails without any coding knowledge. ActiveCampaign, on the other hand, provides a robust email marketing system with advanced personalization options, A/B testing, and email automation capabilities.


Automation is a key component of any marketing automation platform. Keap offers powerful automation features, allowing businesses to create personalized workflows, trigger actions based on customer behavior, and automate repetitive tasks. ActiveCampaign, however, takes automation to the next level with its visual automation builder, providing businesses with more flexibility and customization options.

CRM Integration

Both Keap and ActiveCampaign offer CRM integration to manage customer data effectively. Keap’s CRM functionality is deeply integrated into its platform, providing businesses with a comprehensive view of customer interactions and sales pipelines. ActiveCampaign also offers CRM features but focuses more on integrating with external CRM systems, making it suitable for businesses that already have an existing CRM in place.

Reporting and Analytics

Data-driven decision-making is crucial for marketing success. Keap provides basic reporting and analytics features to track email performance, campaign success, and lead activity. ActiveCampaign, on the other hand, offers more advanced reporting capabilities, including revenue tracking, website tracking, and goal-based reporting, allowing businesses to gain deeper insights into their marketing efforts.

Keap vs ActiveCampaign: User Experience

When it comes to user experience, Keap and ActiveCampaign have distinct approaches. Keap aims to provide a user-friendly interface with guided setup and intuitive navigation, making it suitable for users who are new to marketing automation. ActiveCampaign, on the other hand, offers a more advanced and customizable interface, providing experienced users with greater flexibility and control over their campaigns.

Keap vs ActiveCampaign: Support and Resources

Both Keap and ActiveCampaign offer various support options and resources to assist users. Keap provides phone support, live chat, and a comprehensive knowledge base. ActiveCampaign offers similar support channels along with a vibrant user community and an extensive library of resources, including webinars, guides, and tutorials.

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Pros and Cons


  • Pros:
    • Robust CRM functionality
    • User-friendly interface
    • Guided setup and onboarding
    • Great for small businesses
  • Cons:
    • Pricing may be higher for larger organizations
    • Limited customization options compared to ActiveCampaign


  • Pros:
    • Advanced automation capabilities
    • Powerful email marketing features
    • Flexible pricing based on contacts
    • Extensive reporting and analytics
  • Cons:
    • Steeper learning curve for beginners
    • Less integrated CRM functionality compared to Keap


In conclusion, both Keap and ActiveCampaign offer valuable features and tools to support your marketing automation needs. Keap is an excellent choice for businesses that prioritize CRM functionality and require a user-friendly interface, while ActiveCampaign is ideal for those seeking advanced automation capabilities and robust email marketing features. Consider your specific business requirements, budget, and technical expertise when making your decision.

Hope this Keap vs ActiveCampaign overview helps you choose the right one.


  1. Can I migrate my existing contacts to Keap vs ActiveCampaign?
    • Yes, both platforms provide import options to migrate your existing contacts seamlessly.
  2. Can I try Keap or ActiveCampaign before purchasing a plan?
    • Yes, both Keap and ActiveCampaign offer free trials to help you evaluate their platforms before committing.
  3. Can I integrate Keap or ActiveCampaign with other third-party apps?
    • Yes, both platforms support integrations with popular apps and tools to enhance your marketing efforts.
  4. Is there a limit to the number of emails I can send with Keap or ActiveCampaign?
    • Keap and ActiveCampaign offer different email sending limits based on your plan. Check their pricing pages for more details.
  5. Can I upgrade or downgrade my plan with Keap or ActiveCampaign?
    • Yes, both platforms provide options to upgrade or downgrade your plan based on your changing business needs.
About Donna Baily 97 Articles
Graduated from Economics University and have been doing marketing, affiliates, blogging for more than 5 years. I started VTSoft Review to re-share all SaaS products and digital tools that I know, which can help you grow your business and make money online. Follow me on:

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