FeedBlitz vs Mailchimp – Email marketing is a critical component of any business, and it can be challenging to select the right platform to suit your business needs. In this article, we will be comparing two popular email marketing platforms: FeedBlitz and Mailchimp.
Both platforms offer a wide range of features, making them a popular choice for businesses looking to run successful email marketing campaigns. The purpose of this article is to provide a detailed comparison of FeedBlitz and Mailchimp in terms of features, pricing, and user experience to help you make an informed decision about which platform is best suited for your business. So, if you are trying to decide between these two platforms, keep reading to learn more about FeedBlitz vs Mailchimp.
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Features of two email marketing tools
When it comes to email marketing, the features of a platform can make all the difference. Let’s compare the key features of FeedBlitz and Mailchimp to help you make an informed decision.
Here’s a comparison table for an overview of the key features:
| Features | FeedBlitz | Mailchimp |
|---|---|---|
| Email templates | Customizable templates | Large selection of templates |
| List management | Segmentation options | Segmentation options |
| Automation | Drip campaigns, RSS feeds, automatic content creation | Automation options |
| A/B testing | A/B testing options | Comprehensive A/B testing options |
| Analytics and reporting | Basic analytics and reporting | Advanced analytics and reporting |
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Email templates and customization options:
Both FeedBlitz and Mailchimp offer a wide range of customizable templates that are easy to use and visually appealing. However, Mailchimp has a larger selection of templates, making it easier to find one that suits your needs.
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List management and segmentation:
Both platforms allow you to manage and segment your email list, but FeedBlitz offers more advanced segmentation options, which can be beneficial for businesses that want to target specific subscribers based on their interests or behaviors.
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Automation and autoresponders:
Both platforms provide automation and autoresponder options, but FeedBlitz is more advanced, providing more options for drip campaigns, RSS feeds, and automatic content creation, which can save you time and effort.
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A/B testing:
Both platforms offer A/B testing options, allowing you to test different email variations and see which one performs better. However, Mailchimp’s A/B testing options are more comprehensive and easier to use.
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Analytics and reporting:
Both platforms provide analytics and reporting features, allowing you to track the success of your email campaigns. However, Mailchimp’s analytics and reporting are more advanced, providing more detailed insights into subscriber behavior and engagement.
Overall, both platforms offer a range of features that can be valuable for businesses. However, FeedBlitz is more advanced in terms of segmentation and automation, while Mailchimp provides more comprehensive analytics and reporting.
Also read: Best Email Marketing Tools
Pricing
Here’s a table comparing the pricing plans of FeedBlitz and Mailchimp:
| Plan | FeedBlitz | Mailchimp |
|---|---|---|
| Free | Up to 9 subscribers | Up to 2,000 contacts |
| Essentials | Starts at $39/month for up to 2,500 subscribers | Starts at $9.99/month for up to 50,000 contacts |
| Pro | Starts at $147/month for up to 10,000 subscribers | N/A |
| Standard | N/A | Starts at $14.99/month for up to 100,000 contacts |
| Premier | Starts at $329/month for up to 50,000 subscribers | Starts at $299/month for up to 200,000 contacts |
FeedBlitz and Mailchimp are both popular email marketing tools with various pricing plans. Here’s a comparison of their pricing plans and the features included in each:
FeedBlitz Pricing Plans
FeedBlitz pricing is flexible based on three plans: Core, Accel, and Enterprise plans.
Based on the subscribers you have, FeedBlitz caculates pricing for you. The example above is just for a small business with 500 subscribers. If you have more target customers, the price rises up.
Let’s try with a 5000-subscriber package, which is the cheapest plan thay Mailchimp offers and see the price changes:
You can see that FeedBlitz pricing is 3 times higher than mailchimp.
Mailchimp Pricing Plans
- Free Plan: Allows up to 1000 emails per month, basic email templates, and access to Mailchimp’s marketing CRM.
- Essentials Plan: Starts at $13/month and includes up to 5000 contacts, email automation, A/B testing, and basic analytics.
- Standard Plan: Starts at $20/month and includes all features from the Essentials plan, as well as retargeting ads, custom branding, and advanced analytics.
- Premium Plan: Starts at $350/month and includes all features from the Standard plan, as well as multivariate testing, unlimited seats and role-based access, and advanced segmentation and personalization.
Key Differences:
- FeedBlitz offers a Pro and Premier plan, while Mailchimp offers a Standard and Premium plan.
- Mailchimp’s free plan allows for up to 1,000 contacts, while FeedBlitz’s free plan only allows for up to 9 subscribers.
- FeedBlitz’s Essentials plan starts at 49/month for up to 2,500 subscribers, while Mailchimp’s Essentials plan starts at $13/month for up to 5,000 contacts.
- Mailchimp’s Premium plan includes advanced features like multivariate testing, unlimited seats and role-based access, and advanced segmentation and personalization, while FeedBlitz’s Premier plan includes features like white labeling and custom branding.
Based on these differences, businesses with a smaller email list may find Mailchimp’s free plan or Essentials plan more cost-effective. For larger businesses with more advanced email marketing needs, FeedBlitz’s Pro and Premier plans may be more suitable. Additionally, businesses that require custom branding and white-labeling may prefer FeedBlitz’s Premier plan over Mailchimp’s Premium plan.
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User Experience
The user experience of an email marketing platform is crucial in determining the platform’s usability and effectiveness. Here’s how FeedBlitz and Mailchimp compare in terms of user experience:
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Ease of Use and Navigation
Both FeedBlitz and Mailchimp are relatively easy to use, with user-friendly interfaces that make it easy to navigate and find the features you need. However, Mailchimp has a more intuitive interface and a better user experience overall, making it easier for beginners to get started.
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Design and Customization
Both platforms offer customizable templates, but Mailchimp’s templates are more visually appealing and modern, making it easier to create professional-looking emails.
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User Support and Resources
Both platforms offer comprehensive user support and resources, including tutorials, webinars, and online help centers. However, Mailchimp has a more extensive knowledge base, making it easier to find answers to specific questions.
Overall, both platforms offer a good user experience, but Mailchimp is easier to use and has a more intuitive interface. However, FeedBlitz’s advanced automation and segmentation features may be more beneficial for experienced email marketers who require more customization and control.
Here are some examples of how each platform might be better suited for different types of users or levels of experience:
- Beginners: Mailchimp is an excellent choice for beginners, thanks to its intuitive interface, drag-and-drop email builder, and extensive knowledge base.
- Experienced Email Marketers: FeedBlitz’s advanced automation and segmentation features make it a better choice for experienced email marketers who require more control and customization.
- E-commerce Businesses: Mailchimp offers more comprehensive e-commerce integrations, making it a better choice for businesses that rely heavily on online sales.
- B2B Businesses: FeedBlitz offers better segmentation and automation options, which can be beneficial for B2B businesses that need to target specific industries or job titles.
Ultimately, the best platform for you will depend on your specific needs, level of experience, and business objectives.
Conclusion for FeedBlitz vs Mailchimp
In summary, FeedBlitz and Mailchimp are both popular email marketing platforms with a range of features and benefits.
When deciding between the two platforms, businesses should consider their specific needs, level of experience, and budget. For businesses with a larger subscriber list, FeedBlitz may be a better option due to its pricing structure and segmentation features, while Mailchimp may be more user-friendly for beginners.
Ultimately, both platforms offer valuable features and benefits, and the best way to determine which one is right for your business is to try them both out for yourself.
We recommend signing up for a free trial of both platforms and exploring their features to determine which one best fits your business needs. With a little bit of research and testing, you can find the email marketing platform that will help you reach your business goals.
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