MailerLite and ConvertKit: Which one is better?

mailerlite vs convertkit

MailerLite vs ConvertKit – With so many options available, choosing the right email marketing platform can be overwhelming. Enter MailerLite vs ConvertKit – two popular options with their own unique selling points.

In this article, we’ll delve deeper into the features and pricing of MailerLite and ConvertKit, so you can make an informed decision on which email marketing platform is best suited for your business. So, buckle up and get ready to discover which tool reigns supreme!

mailerlite vs convertkit

MailerLite and ConvertKit: Features

Let’s take a closer look at some of the features that MailerLite and ConvertKit offer, and how they compare against each other.

Email Design and Customization: MailerLite offers a range of templates and drag-and-drop tools to create visually stunning emails with ease. ConvertKit, on the other hand, has a simpler interface with fewer design options but offers more flexibility in creating personalized content.

Automation and Segmentation: Both MailerLite and ConvertKit excel in this area, allowing you to create automated campaigns based on user behavior and interests. However, MailerLite offers more advanced segmentation options and triggers, making it the better choice for businesses with more complex automation needs.

Integrations and API: MailerLite and ConvertKit both integrate with a wide range of third-party apps and services, including popular e-commerce platforms like Shopify and WooCommerce. However, MailerLite’s open API makes it easier to customize and extend its capabilities.

A/B Testing: MailerLite and ConvertKit both allow you to test different email content and subject lines to optimize your campaigns. However, MailerLite offers more options for A/B testing, such as testing different send times and email designs.

Landing Pages: MailerLite offers a range of customizable landing page templates, making it easy to create effective lead capture pages. ConvertKit, on the other hand, doesn’t have built-in landing page templates but integrates with third-party services like Unbounce and Leadpages.

Overall, both MailerLite and ConvertKit offer robust features that cater to different business needs. It ultimately comes down to your specific requirements and preferences when choosing which platform to use.

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MailerLite and ConvertKit: Pricing

Pricing is often a critical factor that makes you headache. So, let’s compare the pricing structures of MailerLite and ConvertKit then see which one is the best option

MailerLite offers a free plan that allows you to send up to 12,000 emails per month to up to 1,000 subscribers. Their paid plans start at $10/month, which includes features such as advanced automation, A/B testing, and landing pages. As you move up the pricing tiers, you’ll gain access to more advanced features like webhooks, surveys, and custom domains.

ConvertKit, on the other hand, starts at $25/month for up to 1,000 subscribers, and their features increase as you move up the pricing tiers. Besides, ConvertKit also a free plan. But it only supports 300 subscribers.

When comparing the features included in each pricing tier, MailerLite offers more comprehensive features at a lower cost, making it a better value for small to medium-sized businesses. ConvertKit, on the other hand, caters more to content creators and bloggers with its focus on simplicity and automation.

Ultimately, the decision on which platform to choose depends on your specific business needs and budget.

MailerLite and ConvertKit: Support

User experience is a crucial factor to consider when selecting an email marketing platform. Let’s take a look at how MailerLite and ConvertKit compare in terms of their interface, ease of use, and customer support.

Interface and Ease of Use: MailerLite has a user-friendly interface with a modern and intuitive design, making it easy to navigate and use even for beginners. It offers a drag-and-drop editor, which allows you to create and customize emails and landing pages with ease. ConvertKit, on the other hand, has a more straightforward and minimalist interface, which may be less overwhelming for some users. However, it also means that it may not have as many advanced features or customization options as MailerLite.

Support and Customer Service: Both MailerLite and ConvertKit offer excellent customer support, including email and live chat support, knowledge base, and video tutorials. However, MailerLite stands out with its 24/7 live chat support and customer success team, which provides personalized guidance to help you get the most out of the platform.

Overview of pros and cons between two software

mailerlite vs convertkit pros and cons

Let’s take a closer look at the pros and cons of using MailerLite and ConvertKit for your email marketing needs.

Advantages of MailerLite:

  • User-friendly interface and design with drag-and-drop tools for easy email and landing page creation.
  • Comprehensive automation and segmentation options, including advanced triggers and targeting options.
  • Robust A/B testing features, including testing send times and email designs.
  • Open API that allows for customization and integration with third-party tools.
  • 24/7 live chat support and customer success team.

Advantages of ConvertKit:

  • Simple and straightforward interface that is easy to use for beginners.
  • Powerful automation features, including tagging and sequencing.
  • Customizable forms and landing pages that integrate with third-party tools.
  • Dedicated features for content creators and bloggers, including a WordPress plugin and email course builder.

Disadvantages of MailerLite:

  • Limited landing page customization options compared to other platforms.
  • Limited email design options compared to other platforms.
  • Limited integrations with e-commerce platforms.

Disadvantages of ConvertKit:

  • Higher pricing compared to other platforms, with no free plan option.
  • Limited design options for emails and landing pages.
  • No native integration with e-commerce platforms.

Ultimately, the decision on which platform to choose depends on your specific business needs and preferences. Both MailerLite and ConvertKit offer powerful features and reliable customer support, and understanding their advantages and disadvantages can help you make an informed decision.

Which one to choose?

MailerLite vs ConvertKit, which one should you choose? If you’re a small to medium-sized business looking for an affordable and user-friendly platform with comprehensive features and excellent customer support, then MailerLite may be the better choice for you. On the other hand, if you’re a content creator or blogger looking for a simple and powerful platform with advanced automation features and customizable forms, then ConvertKit may be a better fit for you.

In conclusion, whether you choose MailerLite or ConvertKit, both platforms offer robust features and reliable customer support to help you grow your email list and connect with your audience effectively.

About Donna Baily 97 Articles
Graduated from Economics University and have been doing marketing, affiliates, blogging for more than 5 years. I started VTSoft Review to re-share all SaaS products and digital tools that I know, which can help you grow your business and make money online. Follow me on:

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