Squarespace email marketing: How to use it like a pro?

squarespace email marketing

In this article, we’ll take a closer look at Squarespace email marketing platform and show you how to use it to create effective email campaigns that engage your subscribers and drive conversions. Whether you’re new to email marketing or looking to switch to a new platform, you’ll find plenty of tips and insights to help you get started. So let’s dive in!

Also read:

email marketing for beginners

What is Squarespace Email Marketing ?

Squarespace Email Marketing is a feature offered by the website builder and hosting platform Squarespace, which allows users to create and send professional-looking email campaigns to their subscribers. With a variety of design tools, customization options, and performance metrics, Squarespace Email Marketing can help businesses connect with their audience and drive conversions.

Whether Squarespace email campaigns are worth it depends on the specific needs and goals of your business. Squarespace Email Marketing offers a variety of features to create and send professional-looking campaigns, track performance metrics, and analyze data. If you are looking for an all-in-one platform for your website and email marketing needs, Squarespace may be a good option for you. However, it’s important to consider factors such as your budget, target audience, and marketing goals before making a decision.

Getting Started with Squarespace Email Marketing

How to use squarespace email marketing

Set up a Squarespace account.

To begin using Squarespace’s email marketing platform, you’ll need to set up a Squarespace account. Head over to the Squarespace website and click on the “Get Started” button to create a new account. Once you’ve signed up, you’ll be prompted to choose a template for your website.

Create your first email campaign

Once your Squarespace account is set up, you can create your first email campaign. From your Squarespace dashboard, click on the “Email Campaigns” tab and select “Create Campaign.” You’ll be taken to a new screen where you can choose the type of campaign you want to create, such as a newsletter or promotional email.

Customize pre-designed templates

With Squarespace email marketing, you have the option to choose from a variety of pre-designed templates to make your email campaigns look professional and engaging. Simply select the “Template” option when creating your campaign and browse through the available options. You can also customize your template by adding your own branding elements, such as your logo and color scheme.

How to customize your email campaign

Add text and images

To make your email campaign visually appealing, you can add images and text. Simply click on the “Design” tab in the email editor, and then select “Add Image” or “Add Text” from the toolbar. You can also adjust the size and position of your images and text to make them more visually appealing.

Using Squarespace’s design tools

Squarespace offers a variety of design tools to help you customize your email campaign. You can use the drag-and-drop interface to rearrange the layout of your email, or use the design editor to adjust the colors, fonts, and other design elements. You can also add custom HTML code to your email to further customize the design.

Creating personalized content

Personalizing your email content can help to improve engagement and conversion rates. With Squarespace, you can use merge tags to insert personalized information into your emails, such as the recipient’s name or purchase history. You can also segment your email list based on specific criteria, such as location or purchase history, and send targeted emails to each segment.

Managing Your Email Campaign

customize squarespace email marketing

Scheduling emails

Scheduling your email campaigns can help ensure that your subscribers receive your emails at the most effective time. From the email editor, select the “Schedule” option and choose the date and time you want your email to be sent. You can also preview your email to ensure that everything looks correct before it’s sent.

Tracking performance metrics

To track the performance of your email campaigns, Squarespace offers a variety of metrics to help you understand how your subscribers are interacting with your emails. You can track metrics such as open rates, click-through rates, and conversion rates. Use this information to adjust your email strategy and improve the effectiveness of your campaigns.

Utilizing analytics data

Utilizing analytics data can help you identify trends and patterns in your email campaigns. With Squarespace, you can view analytics data such as subscriber activity, email performance, and engagement rates. This information can be used to create more targeted and effective email campaigns, as well as to improve your overall marketing strategy.

Best Practices for Squarespace Email Marketing

Writing effective subject lines

Writing effective subject lines is crucial for getting your subscribers to open your emails. Keep your subject lines short and to the point, and use compelling language to encourage subscribers to open your emails. You can also use personalization techniques, such as including the recipient’s name, to increase open rates.

Segmentation and targeting

Segmentation and targeting can help you create more personalized and effective email campaigns. Use data such as location, purchase history, and behavior to segment your email list into groups, and then create targeted campaigns for each group. This can help improve engagement rates and drive conversions.

Optimizing for mobile devices

With more and more people accessing their email on mobile devices, it’s important to optimize your email campaigns for mobile. Use a responsive design to ensure that your emails look great on any device, and keep your content concise and easy to read. You can also use mobile-specific features, such as click-to-call or click-to-map buttons, to make it easy for subscribers to take action.


Are email campaigns free in Squarespace?

No, email campaigns are not free in Squarespace. While Squarespace does offer a limited free trial for their Email Campaigns feature, once the trial period ends users must choose a pricing plan in order to continue sending campaigns. The pricing plans vary depending on the number of subscribers on your email list, between $5 and $48 per month.

Can you send mass emails with Squarespace?

Yes, you can send mass emails with Squarespace. Squarespace Email Marketing allows you to create and send email campaigns to your entire subscriber list or specific segments of your audience.


Squarespace email marketing is a powerful tool for businesses looking to connect with their audience. With Squarespace’s easy-to-use email editor and design tools, creating professional-looking emails has never been easier.

There are many benefits to using Squarespace for email marketing, including the ability to create targeted campaigns, track performance metrics, and use analytics data to improve your strategy. Plus, Squarespace offers integrations with other marketing tools, such as social media and e-commerce platforms, to create a cohesive marketing strategy.

If you’re looking to take your email marketing tool to the next level, we encourage you to give Squarespace a try. With a free trial available, there’s no risk in testing out the platform and seeing how it can benefit your business. Sign up today and start creating effective and engaging email campaigns!

About Donna Baily 97 Articles
Graduated from Economics University and have been doing marketing, affiliates, blogging for more than 5 years. I started VTSoft Review to re-share all SaaS products and digital tools that I know, which can help you grow your business and make money online. Follow me on: https://www.facebook.com/donnabaily1002 https://www.pinterest.co.uk/donnabaily1002/ https://www.youtube.com/@donnabaily1002/about

Be the first to comment

Leave a Reply

Your email address will not be published.