Omnisend vs Mailchimp: Which Email Marketing Tool is Best for Your Business?

Omnisend vs mailchimp

Omnisend vs MailchimpEmail marketing has become an integral part of any successful business strategy. It’s a cost-effective way to engage with customers, build brand loyalty, and increase sales. But with so many email marketing tools available, how do you know which one to choose? In this article, we’ll compare two of the most popular options – Omnisend and Mailchimp. By the end, you’ll have a clear understanding of the differences between the two and which one is best suited for your business needs. Let’s dive in!

Omnisend vs mailchimp

Omnisend vs Mailchimp: Features Comparison

When it comes to email marketing, the success of your campaigns often depends on the tools you use. That’s why it’s important to choose a platform that offers the features you need to create effective campaigns. Let’s take a closer look at how Omnisend and Mailchimp compare in terms of their features.

Also read: best email marketing tools

Email Campaigns

Both Omnisend and Mailchimp offer a variety of templates to help you create visually appe aling emails. However, Omnisend takes it a step further with their automation and personalization features. With Omnisend, you can set up automated campaigns based on triggers like a customer’s purchase history or behavior on your website. You can also personalize your emails with dynamic content like product recommendations and discount codes.

Forms and Pop-ups

Omnisend and Mailchimp both offer various types of forms to capture email addresses, including pop-ups, embedded forms, and landing pages. However, Omnisend’s form builder is more intuitive and user-friendly, allowing you to customize the design and messaging of your forms with ease. Plus, Omnisend offers seamless integration with your website to ensure a smooth user experience.

Reporting and Analytics

Both platforms offer basic metrics like open rates and click-through rates, but Omnisend’s reporting and analytics are more robust. With Omnisend, you can view metrics like revenue per email and conversion rates, and use their A/B testing feature to test different email variations and optimize your campaigns.


Omnisend and Mailchimp integrate with a variety of e-commerce platforms, CRMs, and social media channels. However, Omnisend’s integrations are more comprehensive, offering seamless integration with popular e-commerce platforms like Shopify and BigCommerce.

In conclusion, while both Omnisend and Mailchimp offer similar features, Omnisend offers a more comprehensive set of tools to create effective email campaigns. If you’re looking for a platform that allows for automation, personalization, and comprehensive reporting and analytics, Omnisend may be the better option for your business.

Also read:

  1. Klaviyo vs Omnisend
  2. Omnisend vs TinyEmail

 Mailchimp vs Omnisend: Ease of Use

When it comes to email marketing, ease of use is key. You want a platform that is user-friendly and easy to navigate, with a smooth onboarding process and responsive customer support. Here’s how Omnisend and Mailchimp compare in terms of their ease of use.

User Interface:

Both Omnisend and Mailchimp have a clean, modern user interface that is easy to navigate. However, Omnisend’s interface is more intuitive and user-friendly, with a drag-and-drop editor and clear calls to action. Plus, Omnisend offers customizable templates and themes to help you create on-brand emails with ease.

Onboarding Process:

Omnisend’s onboarding process is streamlined and user-friendly, with helpful tutorials and resources to guide you through the setup process. You can also import your existing email list with ease, and Omnisend will automatically segment your subscribers based on their behavior and preferences. Mailchimp’s onboarding process is also straightforward, but can be overwhelming for beginners due to the sheer number of features and options available.

Customer Support:

Both platforms offer customer support via email and chat, but Omnisend’s customer support is more responsive and helpful. They offer a comprehensive knowledge base and help center, as well as personalized support from their team of experts. Mailchimp’s customer support can be slow to respond, and their help center can be difficult to navigate.

While both Omnisend and Mailchimp offer a user-friendly interface and a streamlined onboarding process, Omnisend takes the lead with their responsive and helpful customer support. If you’re looking for a platform that offers comprehensive support and resources, Omnisend may be the better option for your business.

Overview of Pricing Plans

Both Omnisend and Mailchimp offer a range of pricing plans to suit businesses of all sizes. Omnisend’s plans range from $16 per month for their Basic plan, to $199 per month for their Enterprise plan. Mailchimp’s plans range from $0 for their Free plan, to $299 per month for their Premium plan.

Free vs Paid Plans: Both platforms offer a free plan, but the features and limitations vary. Omnisend’s free plan allows for up to 500 emails per month, with limited features such as basic automation and segmentation. Mailchimp’s free plan allows for up to 10,000 emails per month, with limited features such as basic templates and reporting.

Comparison of Pricing Plans: Overall, Omnisend’s pricing plans are more affordable and offer more value for money. Their plans include advanced features such as SMS messaging and Facebook custom audiences, which are not included in Mailchimp’s plans. Plus, Omnisend offers flexible pricing options such as pay-as-you-go, which can be more cost-effective for businesses with fluctuating email volumes.

Pricing Calculator: To help you compare the pricing plans of Omnisend and Mailchimp, both platforms offer pricing calculators on their websites. These calculators allow you to input your estimated email volume and desired features, and provide an estimated monthly cost for each platform.

While both Omnisend and Mailchimp offer a range of pricing plans to suit businesses of all sizes, Omnisend’s plans are generally more affordable and offer more advanced features. Be sure to use the pricing calculators to determine which platform offers the best value for your specific business needs.

Reading customer reviews is a great way to gain insights into the real-world experiences of using email marketing platforms. Here’s what customers have to say about Omnisend and Mailchimp.

Omnisend vs Mailchimp: Customer Reviews

Pros and Cons of Omnisend:

Customers praise Omnisend for its ease of use, powerful automation features, and excellent customer support. However, some users note that the platform can be slow to load and that the email templates could be more customizable.

Pros and Cons of Mailchimp:

Customers appreciate Mailchimp’s intuitive interface, comprehensive reporting, and extensive integration options. However, some users find the platform’s automation features to be limited, and the pricing can be high for larger email volumes.

Comparison of Customer Reviews:

Overall, both Omnisend and Mailchimp receive positive reviews from customers, with high satisfaction ratings for ease of use and customer support. However, Omnisend tends to receive higher ratings for automation features and customization options, while Mailchimp receives higher ratings for reporting and integration options.

When it comes to choosing between Omnisend and Mailchimp, it’s important to consider your specific business needs and priorities. Reading customer reviews can provide valuable insights into the strengths and weaknesses of each platform, and help you make an informed decision.

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Choosing between Omnisend and Mailchimp ultimately comes down to your specific business needs and priorities. Both platforms offer a range of powerful features and can help you effectively manage your email marketing campaigns.

Omnisend is a great choice if you’re looking for advanced automation features and customizable email templates, while Mailchimp is a good option if you need comprehensive reporting and integration options.

In terms of ease of use and customer support, both platforms have received high praise from customers. And while pricing may be a factor for some businesses, both Omnisend and Mailchimp offer flexible pricing plans that can accommodate a variety of budgets.

Overall, the decision between Omnisend vs Mailchimp will depend on your unique business needs and preferences. We hope this comparison has provided you with the information you need to make an informed decision and find the email marketing platform that’s right for you.

About Donna Baily 97 Articles
Graduated from Economics University and have been doing marketing, affiliates, blogging for more than 5 years. I started VTSoft Review to re-share all SaaS products and digital tools that I know, which can help you grow your business and make money online. Follow me on:

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