mailerlite vs sendinblue

mailerlite vs sendinblue

Mailerlite vs sendinblue, which one is better for your business? All of us know that email marketing is a vital component for businesses to reach and engage with their customers. According to a study, businesses can expect an average return on investment (ROI) of $42 for every $1 spent on email marketing. That’s a staggering 4200% ROI! But with so many email marketing services available, how do you choose the right one? In this article, we will compare MailerLite and Sendinblue, two of the most popular email marketing services on the market, to help you make an informed decision.

MailerLite vs Sendinblue: Head-to-Head Comparison

mailerlite vs sendinblue

MailerLite is an email marketing service that allows businesses to create and send email campaigns, automate workflows, and track performance with analytics. It also provides features such as A/B testing, advanced segmentation, and drag-and-drop email templates.

Sendinblue is an all-in-one marketing platform that offers email marketing, SMS marketing, marketing automation, and more. It provides features such as contact management, email design templates, marketing automation workflows, and advanced reporting and analytics.

Email templates and design features

When it comes to email templates and design features, both MailerLite and Sendinblue offer a wide range of options to help you create visually appealing and engaging emails. However, MailerLite’s drag-and-drop editor is more intuitive and user-friendly compared to Sendinblue’s interface, which can be a bit clunky and overwhelming for beginners.

Contact management and segmentation

In terms of contact management and segmentation, both platforms allow you to organize your contacts into lists and tags, but MailerLite takes it a step further by offering advanced segmentation options based on subscriber behavior, location, and custom fields.

Automation and workflow

When it comes to automation and workflow, both MailerLite and Sendinblue offer similar features such as welcome emails, abandoned cart emails, and drip campaigns. However, MailerLite’s automation builder is more flexible and easier to use, making it a better choice for businesses with complex automation needs.

A/B testing

A/B testing is an essential feature for any email marketer, and both MailerLite and Sendinblue offer this functionality. However, MailerLite’s A/B testing options are more comprehensive and include subject line, sender name, and email content testing.

Reporting and analytics

Reporting and analytics are crucial for tracking the success of your email campaigns, and both MailerLite and Sendinblue provide detailed insights into open rates, click-through rates, and subscriber engagement. However, MailerLite’s reporting dashboard is more user-friendly and customizable, allowing you to focus on the metrics that matter most to your business.

Pricing and plans

When it comes to pricing and plans, both platforms offer a range of options based on the number of subscribers and the features you need. However, MailerLite is more affordable than Sendinblue, especially for businesses with larger email lists.

Ease of use and customer support

Ease of use and customer support are two essential factors to consider when choosing an email marketing service. In terms of ease of use, MailerLite is the clear winner, with its simple and intuitive interface. When it comes to customer support, both platforms offer helpful resources and a knowledge base, but MailerLite’s support team is more responsive and offers faster resolution to any issues you may encounter.

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Pros and Cons of MailerLite and Sendinblue

As with any email marketing service, there are both pros and cons to using MailerLite and Sendinblue. Let’s take a closer look at the advantages and disadvantages of each platform.

MailerLite Pros and Cons


  • Intuitive and user-friendly interface
  • Affordable pricing plans, especially for larger email lists
  • Advanced segmentation options for targeted campaigns
  • Flexible automation builder for complex workflows
  • Comprehensive A/B testing options
  • Customizable reporting dashboard for in-depth analytics
  • Responsive and helpful customer support


  • Limited design customization options compared to other platforms
  • No phone support available
  • Limited third-party integrations compared to Sendinblue

Sendinblue Pros and Cons


  • Wide range of design customization options
  • Extensive third-party integrations, including e-commerce platforms
  • Comprehensive marketing automation features
  • Advanced contact management and segmentation options
  • Phone support available for all plans


  • Clunky and overwhelming interface for beginners
  • Higher pricing plans compared to MailerLite, especially for larger email lists
  • Limited A/B testing options compared to MailerLite
  • Reporting and analytics dashboard can be difficult to navigate

Ultimately, the decision to choose MailerLite or Sendinblue will depend on your specific business needs and email marketing goals. Consider your budget, the size of your email list, the complexity of your automation needs, and the level of customization you require when making your decision.

Are you still unsure about which email marketing service to choose? Here are some frequently asked questions to help you make a more informed decision.

Frequently aksed questions

What are the similarities between MailerLite and Sendinblue?

Both MailerLite and Sendinblue offer email marketing services that include features such as email design templates, automation workflows, and reporting and analytics. They also both have free plans for users with smaller email lists.

What are the differences between MailerLite and Sendinblue?

MailerLite has a more user-friendly interface, while Sendinblue has more customization options and advanced integrations with third-party platforms. MailerLite also has more affordable pricing plans for larger email lists, while Sendinblue’s pricing plans can be more expensive.

Which email marketing service is more affordable?

For smaller email lists, both MailerLite and Sendinblue offer free plans. However, for larger email lists, MailerLite is generally more affordable than Sendinblue.

Which email marketing service has better automation and workflow features?

Both MailerLite and Sendinblue offer advanced automation and workflow features, but Sendinblue may have an edge in this category with its more advanced automation builder and more extensive marketing automation options.

Which email marketing service has better customer support?

MailerLite is known for its responsive and helpful customer support, while Sendinblue offers phone support for all plans. Ultimately, the quality of customer support may depend on the specific needs of your business.

Final Thoughts and Recommendations

You have read head to head comparisons of mailerlite vs sendinblue. Ultimately, the best email marketing service for your business will depend on your unique needs and preferences. If you’re on a tight budget and need a user-friendly platform with great customer support, MailerLite may be the better choice. However, if you require more advanced customization options and integrations, Sendinblue may be the better option. Regardless of which service you choose, investing in email marketing can help you grow your business and engage with your audience in a more personalized and effective way.

About Donna Baily 97 Articles
Graduated from Economics University and have been doing marketing, affiliates, blogging for more than 5 years. I started VTSoft Review to re-share all SaaS products and digital tools that I know, which can help you grow your business and make money online. Follow me on:

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