Insightly vs Salesforce: Choosing the Right CRM for Your Business

Insightly vs Salesforce

Insightly vs Salesforce – When it comes to managing customer relationships, having the right CRM software is crucial for businesses of all sizes. In this blog post, we will compare two popular CRM solutions, Insightly and Salesforce, based on their features, ease of use, integration capabilities, pricing, and pros and cons. As a real customer, I have had the opportunity to use both tools and will share my first-hand experience to help you make an informed decision for your business.

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Personal Experience

Insightly and salesforce

As a real customer, I have had the opportunity to use both Insightly and Salesforce for my business. While both tools offer valuable CRM functionalities, I encountered some notable differences during my experience.


During my time using Insightly, I found the user interface to be intuitive and easy to navigate. Managing contacts and tracking leads was a breeze, and the visual pipeline view provided a clear overview of my sales opportunities. However, as my business grew, I faced scalability challenges with Insightly. The tool struggled to handle the increased complexity of my CRM needs, and I had to find workarounds to accommodate my expanding operations.


Switching to Salesforce was a significant step forward in terms of features and customization options. I was impressed by the comprehensive nature of Salesforce, which encompassed sales automation, marketing automation, and customer service management. The ability to customize objects, fields, and workflows allowed me to tailor the CRM to my specific business requirements. However, I must admit that the learning curve for Salesforce was steep. It took time and effort to fully grasp the system’s capabilities and optimize its usage for my business.

Integration-wise, both Insightly and Salesforce offered valuable options. Insightly seamlessly integrated with my email platform, allowing me to track and manage email communications within the CRM. On the other hand, Salesforce’s extensive integration ecosystem allowed me to connect with a wide range of systems, opening up new possibilities for my business operations.

In terms of pricing, Insightly’s affordability was a significant advantage, especially for small and medium-sized businesses like mine. The starting price of $29 per user per month fit well within my budget. However, as my business grew, I found that some of the advanced features I needed were only available in higher-tier plans, requiring me to upgrade and incur additional costs.

Salesforce, while offering extensive capabilities, came with a higher price tag. The pricing structure for Salesforce can vary based on the edition and features selected. As my organization expanded, the costs of user licenses and advanced features added up, impacting my overall CRM budget.

Insightly vs Salesforce head to head

Insightly vs Salesforce



  • Contact and lead management: Insightly provides a user-friendly interface to manage contacts and track leads effectively.
  • Pipeline management: The tool offers a visual pipeline view to track sales opportunities and manage deals throughout the sales process.
  • Project management: Insightly includes project management features to help teams collaborate on tasks, track progress, and meet deadlines.


  • Comprehensive feature set: Salesforce offers a vast array of features, including sales automation, marketing automation, customer service management, and advanced analytics.
  • Customization options: The platform allows users to tailor their CRM to their specific business needs by creating custom objects, fields, and workflows.
  • AppExchange ecosystem: Salesforce has a large marketplace of third-party applications that can be integrated to extend the functionality of the CRM.

Ease of Use


  • Intuitive interface: Insightly’s user interface is clean and straightforward, making it easy for users to navigate and find the information they need.
  • Quick setup: The initial setup process is relatively simple, allowing users to start using the CRM quickly without extensive training.


  • Learning curve: Salesforce has a more complex interface and may require some training for new users to fully grasp its capabilities.
  • Scalability: While Salesforce may take more time to master, its robust features make it a powerful tool for businesses with complex CRM needs.



  • Email integration: Insightly seamlessly integrates with popular email platforms, allowing users to track and manage email communications within the CRM.
  • Third-party integrations: The tool offers integrations with various applications such as G Suite, Office 365, and accounting software.


  • Extensive integration options: Salesforce has a vast ecosystem of integrations, enabling users to connect with a wide range of systems, including marketing automation, customer service, and ERP platforms.
  • Developer-friendly: Salesforce provides APIs and tools for developers to build custom integrations to meet unique business requirements.



  • Insightly offers pricing plans starting from $29 per user per month, making it a cost-effective choice for small and medium-sized businesses.
  • Additional features: Some advanced features, such as workflow automation and custom dashboards, are available only in higher-tier plans.


  • Salesforce pricing can vary based on the edition and features selected.
  • Higher costs: Salesforce tends to be more expensive, especially for larger organizations that require additional user licenses and advanced features.

Also read:

best saas crm

Insightly vs Salesforce Pros and Cons:



  • User-friendly interface
  • Affordable pricing for small and medium-sized businesses
  • Project management capabilities


  • Limited scalability for complex business needs
  • Advanced features restricted to higher-tier plans



  • Comprehensive feature set for all aspects of CRM
  • Extensive customization options
  • Robust integration capabilities


  • Steeper learning curve
  • Higher pricing, especially for larger organizations

Which one should you choose?

Ultimately, the choice between Insightly and Salesforce depends on the specific needs and scale of your business. If you are a smaller business looking for a user-friendly CRM with project management capabilities, Insightly can be a cost-effective option. However, if you require a comprehensive CRM solution with extensive customization and integration possibilities, and are willing to invest time and resources in mastering the platform, Salesforce may be the better choice for scalability and long-term growth.

Related: insightly vs hubspot 


In the battle of Insightly vs Salesforce, both CRM platforms have their strengths and weaknesses. Insightly is a suitable choice for smaller businesses that require a straightforward CRM with project management capabilities, while Salesforce offers a comprehensive set of features and customization options for organizations with complex

About Donna Baily 97 Articles
Graduated from Economics University and have been doing marketing, affiliates, blogging for more than 5 years. I started VTSoft Review to re-share all SaaS products and digital tools that I know, which can help you grow your business and make money online. Follow me on:

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